Live video finally attracts the attention it deserves. Platforms such as Facebook and Twitter are already loaded into the car, launching their own versions of this feature. Now we see that Instagram does the same with “stories.” This will lead to the commercialization of social networks to another level for companies that are already on Instagram.
Instagram belongs to Facebook, so it’s no wonder that they decided to go this route. Every time someone activates Instagram, you will see a live icon in the History panel of the profile. Only subscribers can see this warning.
Unlike Facebook and Twitter, Instagram Stories does not cling to the live images it takes. Instead, the video disappears after 24 hours. This should have adapted people who are concerned that their videos will become part of the history of the Internet, so that one day they will return to them. So how can you start using Instagram Stories for your brand? You can hire services from social media marketing companies or follow these instructions.
A quick guide to using Instagram stories
This is a simple step-by-step guide to setting up a live broadcast on Instagram:
- Click on the plus sign, which is in the left corner at the top of the screen.
- Then press the round button to take a picture, or press and hold for 10 seconds to begin capturing the video.
- Now you can use one of the three types of pen to start drawing on your photo / video and add emoticons. Color filters are also available.
- When you’re done, click on the checkmark icon.
This will publish your video in your feed. You can see who saw the video by slipping your story. If there are people who see what you would like to block, simply press the “X” next to their name.
Creating trust and followers
Regular bot like instagram stories can attract more followers to your channel and make your profile more visible. Just make sure you promote your company’s content on other social networks where you are marketing. If you need help in this area, you can hire an internet marketing agency to take care of it.
A great addition to Stories is that it fits perfectly into the ideal of Instagram – to show beautiful and curated content from everyday life. With the right strategy, you can come up with creative ways to use images and videos to improve your brand.